For Bloggers Seeking Name Recognition, Nothing Beats a Good Scandal

[Carolab]

http://www.nytimes.com/2005/10/31/technology/31blog.html

By TOM ZELLER Jr.
Published: October 31, 2005
It's a fair bet that, given a political scandal of a certain scale, the usual blogs - DailyKos, AmericaBlog, Instapundit and Wonkette - will draw traffic and links. Make it a media scandal, like Dan Rather's "60 Minutes" fiasco or Jayson Blair's fabrications at The New York Times, and other sites might bubble to the top: Romenesko or perhaps Gawker for a snideways view of things. And why not? As in any other medium, branding matters, and these sites have proven their mettle in scandals past.

But the blogosphere is expanding at a rate of 70,000 sites a day, according to Technorati, the blog search portal, which now tracks activity on more than 20 million blogs in real time - and the right bit of news can always catapult new sites into the limelight.

Ariana Huffington's relentless drubbing of Judith Miller, the New York Times reporter, drove the relatively new HuffingtonPost.com high into Technorati's rankings. Her site's popularity continued right through Friday's indictment of I. Lewis Libby, the White House staff member accused of making false statements during an investigation into the leak of a Central Intelligence Agency operative's name. At day's end, roughly 20 new links per hour were being made to HuffingtonPost.com.

"I would say that's a pretty significant blogometric pressure," said David L. Sifry, the chief executive of Technorati.

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