B-to-the-E?!

[mac56]

Good Christ.

http://www.anheuser-busch.com/news/BtoE_100404.htm

ST. LOUIS (Oct. 4, 2004) - B-to-the-E (BE), Budweiser's newest entry in a long line of innovative beers by Anheuser-Busch, is a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles.

As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.

Brewed at Anheuser-Busch's Houston brewery, BE will be packaged in a sleek, slim-line 10-ounce can with stylish graphics. BE will be launched in multiple phases throughout the year in markets across the country.

"Contemporary adults thirst for variety and what's new, and our B-to-the-E delivers a beverage that is true to their lifestyles and range of drinking occasions," said Pat McGauley, senior director of New Products and High End Brands, Anheuser-Busch, Inc. "Our new B-to-the-E provides caffeine, guarana, and ginseng in a great tasting beer."

BE will be priced slightly higher than Budweiser and marketed through local print advertising, point-of-sale materials, bar and club promotions and online programs. BE will contain 6.6 percent alcohol by volume.

"We created a great new drink that's outside the boundaries of the taste adults would expect from a traditional beer," said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. "With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish."

[Fenris]

1. Fuck that. Just mix a bottle of Bud Light with a can of RedBull.

[flowomo]

2. yum...... guarana!

what the hell is that? :(

[da_chimperor]

8. Guarana is great stuff

It's a small berry commonly found in the amazon. The seeds have something like 3 times the caffeine of coffee. In Brazil, they make soda from the berries, as shown in your photo, and it's fucking awesome. My favorite soda bar none. Antarctica is one of the better brands IMO.

[Phillycat]

3. No matter what they call it, it's still piss-to-the-water.

[meegbear]

4. Now there's putting lipstick on a pig

eom

[benito]

5. new coke anyone? n/t

[jdots]

6. Garbage in a can

i would rather drink laquer thinner with some old coffee grinds.Hey this isn't bad,now some ciggeret butts,get me Nathaniel the brewmaster on the phone............this has WOW factor.

[On the Road]

7. Tart and Sweet is OK

especially for thin beers like Budweiser.

But ginseng? That stuff tastes awful. I know -- I use it as an aphrodisiac and it's very effective.

[Placebo]

9. MmMmMmMmmm...GIVE IT TO ME NOW!!!

Add some B 12 into that mix, and we have ourselves a deal.

[Beware the Beast Man]

10. What's next, Bud-wizzle fo' shizzle?

:shrug:

[DS1]

11. Won't they make a mocha version?

:evilgrin:

[Richardo]

12. This was the concept behind The Drew Carey Show's 'Buzz Beer'

That was 'comedy' - this is :shrug:

PS: If 'to-the-E' means 'to the extreme' I'm flying to St. Louis to seriously HURT somebody. Lousy marketeers. :puke:

[LightTheMatch]

13. wtf?! n/t