KFC boss gives up on healthy fast food after menu flopped because 'customers hated it'

[Kilgore]

I get it. When I go to KFC I want extra crispy, biscuits with butter, and a large coke to cut the grease. Dont go often, but when I do, I want my comfort food.

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https://www.thesun.co.uk/news/9918453/kfc-boss-gave-up-on-healthy-fast-food/

KFC planned to start selling baked and grilled meals as an alternative to deep-fried meals - but it has now abandoned the project
The firm splashed out £8 million installing special ovens across its branches in a bid to offer healthier alternatives to its famous battered birds.

But poor sales scuppered the launches of “non-fried” products, forcing chiefs to go back to the drawing board.

A senior KFC executive admitted it had to abandon the plans after poor sales of three new items - the Brazer grilled chicken sandwich launched in 2011, the Rancher sandwich in 2012 and a pulled chicken product launched in 2015.

Jenny Packwood, head of brand engagement at KFC UK and Ireland, made the comments at a talk on food “reformulation”.

Officials want calories in popular meals - such as pizzas and burgers - slashed by 20 per cent in a bid to tackle the nation’s bulging waistlines.

But speaking at Public Health England’s annual conference, Ms Packwood said: “It didn’t go brilliantly well. We tried and we failed to launch a non-fried product.

“We were unable to sustain sales. They were just not selling.

“It’s no good launching a product which looks good nutritionally but then nobody buys.

“It doesn’t improve the health of the nation and in terms of sustainability it is a disaster