General Discussion
In reply to the discussion: Grocers They Think Us Stupid Perhaps [View all]KurtNYC
(14,549 posts)Upthread there is praise for Trader Joe's and ALDI. Everything on the shelf at TJ's has their brand on it. They picked it. They design the packaging, the size, the price of each individual product to be part of their limited mix of products and targeted price points.
ALDI is large German grocery that owns Trader Joe's and an ALDI store is similar but much more cost conscious. TJ's and ALDI have only 1200 to 1400 SKUs, a very limited selection compared to your average Safeway which likely shelves more than 50,000 SKUs. ALDI/TJ's is an extreme example of grocers designing and pricing the products they offer but all the major grocery chains have some version of this (eg. Great Value, Central Market).
The consumer has influence also. Bacon is almost always 1 pound. Eggs in dozens. But we also accept pricing which ends in .99 (?)
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