Biden ticks up, but GOP holds advantage on economy, Post-ABC poll finds

[BumRushDaShow]

19. Well us oldsters may not realize it

but this is slowly happening. And no I don't use TikTok but my nieces and nephews (and the grand-nephews) do (in some cases because the company gobbled up some of the social media entities that they used) but the DNC and WH have now started delving in there.

The M$M is completely corporate-owned so they will not cover Democrats except in a negative light.

Mar 20, 2022 - Politics & Policy
DNC gets on TikTok to test impact on young voters


Alexi McCammond


The Democratic National Committee joined TikTok earlier this month, hoping to engage more with younger voters and test the benefits of the platform's viral videos for future campaigns, Axios has learned.

Why it matters: TikTok is the central place for Gen Z to get news, as Axios has reported. The Democrats are the first of the two national parties to join. It's already become the Democrats' highest-performing social platform for video views.

By the numbers: DNC TikTok videos have amassed over 2 million views in just over one week, and the party currently has nearly 25,000 followers.

The growth potential is huge: TikTok has over 1 billion active monthly users.

The big picture: This will be the first midterm cycle in the TikTok era — it launched in China in 2016 but didn't become popular in the U.S. until the fall of 2018.

The now-widespread app has become so important in Democratic politics, the White House held a briefing specifically for TikTok influencers on March 11 to teach them how to share accurate information about Russia's invasion of Ukraine.

Democrats plan to use footage of President Biden and Vice President Kamala Harris in their videos, as well as other Democratic figures, to share more about what their party is accomplishing in Washington, Axios is told.

(snip)

https://www.axios.com/democrats-tiktok-2022-midterms-biden-f4ef8078-ae30-470e-8404-90bae1bd5d54.html

And cross-linked in the above Axios article was WaPo's blip on the WH briefing that happened in March -

The White House is briefing TikTok stars about the war in Ukraine

With millions getting their information about the war from the platform, the administration wants to get its message to top content creators


By Taylor Lorenz
March 11, 2022 at 11:23 a.m. EST

(snip)

The White House has been closely watching TikTok’s rise as a dominant news source, leading to its decision to approach a select group of the platform’s most influential names.

This week, the administration began working with Gen Z For Change, a nonprofit advocacy group, to help identify top content creators on the platform to orchestrate a briefing aimed at answering questions about the conflict and the United States’ role in it. Victoria Hammett, deputy executive director of Gen Z For Change, contacted dozens with invitations via email and gathered potential questions for the Biden administration.

The invitations to the event were distributed Tuesday and Wednesday. Kahlil Greene, 21, a creator with more than 534,000 followers on TikTok, said he wasn’t surprised when an invitation arrived in his email inbox. “People in my generation get all our information from TikTok,” he said. “It’s the first place we’re searching up new topics and learning about things.” So, he figured, it made sense that the Biden administration would engage people like him on the platform.

The briefing was led by Matt Miller, a special adviser for communications at the White House National Security Council, and Psaki. The Washington Post obtained a recording of the call, and in it, Biden officials stressed the power these creators had in communicating with their followers. “We recognize this is a critically important avenue in the way the American public is finding out about the latest,” said the White House director of digital strategy, Rob Flaherty, “so we wanted to make sure you had the latest information from an authoritative source.”

https://www.washingtonpost.com/technology/2022/03/11/tik-tok-ukraine-white-house/

https://www.newsweek.com/im-tiktok-influencer-white-house-joe-biden-backlash-ukraine-1693894
^^^(this has some of the TikTok video done by one of the people who attended it and there is no embed feature for TikTok on DU at this time)

In other words, DU, as a majority Boomer and GenX site, is "out of the loop".