That "My Pillow," is it any good?

[ProfessorGAC]

9. Are They Really That Expensive

The whole biz model, to move volume, has always been BOGOF. 2 for the price of one, meaning it really should be priced half of what it is.
Analysts believe the 2 for 1 was actually part of a lending strategy where he touted units sold to obfuscate his operating margins (sales revenue minus direct cost of manufacture) being a bit below average for his market segment.
He could claim 3 million units, even though he only had 1.5 million customers, and the absolute revenues would be the same.
But, I don't think 70 bucks for 2 pillows is that high.
I bought a memory foam pillow for $90 fifteen years ago, or more.
Thing is, I still use it every night. So, it now seems like a good deal.