MONTREAL—Decades after first seeking to ban English from storefront windows, Quebec’s language inspectors will once again embark on a campaign to boost the visibility of French on commercial signs.
The campaign, which will be launched later this fall, targets large corporations looking to break into the Quebec market.
Officials fear that, if left unchecked, big-box stores and their stubbornly Anglophone names will undermine Quebec’s status as a francophone society.
“Because of globalization, big-box stores are coming to Quebec more and more and they are using their brand names,” Louise Marchand, president of the Office quebecois de la langue francaise, told The Canadian Press.
http://www.thestar.com/news/canada/article/1046552--quebec-language-agency-to-go-after-companies-with-english-namesRoyale Language Politicians.