Reply #4: it became corporate pretty early [View All]

[Adenoid_Hynkel]

even bands like sonic youth were on major labels by the end of the 90s

this didn't affect the integrity of the artists.

if you ask me, alt rock as a creative force died when stone temple pilots' career took off (mid 1993). once gen x showed that didn't care if mtv churned out a dirivitive knock off of a superior artist (in stp's case, pearl jam), the flood gates were opened and we got a string of creeds, nickelbacks, etc

and as cliched as it is to say, kurt cobain's death sealed the deal