Reply #45: Ads are not the end all and be all [View All]

[winga222]

I work in advertising, for a Cincinnati ad agency, and have logged more than 20 hellish years in that profession. I wish selling anything - any product, any idea, and yes, any candidate, was as simple as cutting a great :30 or :60 spot and blanketing the market. Ad agencies really don't call themselves that anymore, since it's not just about advertising. We're called communication companies, because that's what it's all about: advertising, grass roots, PR (both offensive and defensive), product placement, internet and non-traditional vehicles, etc.

If you were only talking about ads, you probably are technically correct. His most aggressive ads stuck it to Schmidt, tying her into Ohio's corrupt Republican Party, rather than Bush. Every other form of communication he used - press releases, website, interviews, flyers, grass roots - pushed hard on Bush. The man played the race brilliantly. A lot of people gave up a lot of time, money and heart to push for the VICTORY we got. I guess back seat drivers aren't my favorite people right now. Sorry, we may agree on a lot of things but not this.

Peace out.