The Architect's Faulty Specs (How Bush's Brain Got his Metrics Wrong) [View All]

[RamboLiberal]

http://www.msnbc.msn.com/id/15675318/site/newsweek

President Bush knew he was in for a rough night. As he settled down in front of the TV in the White House residence to watch the election results, the numbers were already grim. By 8 p.m., long before the polls closed out west, Bush realized it was over. "It looks like this is going to be a rout," he lamented to a handful of aides.

Downstairs in the West Wing, Karl Rove wasn't ready to concede anything. The president's political architect believed the GOP could hold on to slender majorities in the House and the Senate. He had history on his side: in 2004 he refused to believe the early exit polls while everyone else was resigned to defeat. This time he was convinced his numbers would come through again. But even Rove's optimism finally cracked when he took a gloomy call from an old friend working for Rep. Clay Shaw in Florida. Shaw won re-election two years ago by a 28-point margin; last week he was heading to a four-point defeat. At 11:01 p.m., Rove made the long walk to the residence. "We're losing the House," he told Bush. The president let out a long sigh and went to bed.

How did the man they call Bush's brain get it so wrong?

Rove's miscalculations began well before election night. The polls and pundits pointed to a Democratic sweep, but Rove dismissed them all. In public, he predicted outright victory, flashing the V sign to reporters flying on Air Force One. He wasn't just trying to psych out the media and the opposition. He believed his "metrics" were far superior to plain old polls. Two weeks before the elections, Rove showed NEWSWEEK his magic numbers: a series of graphs and bar charts that tallied early voting and voter outreach. Both were running far higher than in 2004. In fact, Rove thought the polls were obsolete because they relied on home telephones in an age of do-not-call lists and cell phones. Based on his models, he forecast a loss of 12 to 14 seats in the House—enough to hang on to the majority. Rove placed so much faith in his figures that, after the elections, he planned to convene a panel of Republican political scientists—to study just how wrong the polls were.