New Media Comm info thread, part 2 [View All]

[NVMojo]

Check this company out! So in bed with Rove!!!

October 11, 2004

New Media pours political heart into boosting Bush web site

By: TOM JACKSON - CrainsCleveland.com

Mike Connell is busy mixing business and politics again.
After redesigning George W. Bush's presidential campaign web site in 2000, when the Republican candidate's strategists decided they needed more Internet expertise than they had in house, Mr. Connell's New Media Communications in Richfield is the web developer behind the latest version of www.georgewbush.com.

snip ...

Mr. Connell said he can't talk about most of the stragetic planning with which New Media has been involved in the Bush campaign until after the election. However, one example he mentioned is the "Early Voting" area of the Bush web site. It provides Bush supporters with a form to obtain absentee ballots.

"Whatever themes the president is accentuating on the stump are reflected on the site," Mr. Connell said.

Mr. Connell said he communicates constantly with the Bush campaign, chiefly through Chuck DeFeo, Mr. Bush's electronic campaign manager. Mr. Connell was reluctant to discuss whether he communicates often with Karl Rove, Mr. Bush's top strategist, but said, "Good ideas will go as high as they have to to get approval." He said he has met the president but has not talked much with him.

more....

http://technomania.com/News.asp?Type=latestnews&FormMode=Detail&ID=109


and here is some more bragging material ...

Just look at www.georgewbush.com.

During the campaign, anyone could access the Web site and get cursory information on Bush and Cheney. But for the real in-depth content, contests and activities, New Media Communications made people register.

That handed the campaign a huge database of names and e-mail addresses. It ''put people on the radar'' to be solicited and mobilized, Connell said.

And why would somebody do that? For the prizes, of course.

Registered users who sent the most GOP news articles to their friends, signed up the most voters and donated the most money could win a signed letter from President Bush.

snip..

Some of the ideas for spicing up www.georgewbush.com came from as far up the food chain as Bush's senior adviser, Karl Rove.

''The Bush campaign, to their credit, ran a very tech-savvy campaign,'' Connell said.


more...


http://technomania.com/News.asp?Type=MediaSaying&FormMode=Detail&ID=116