Excellent Bill Bradly op-ed calling for Dem Party chg - A Party Inverted [View All]

[papau]

A Party Inverted
By BILL BRADLEY

IVE months after the presidential election Democrats are still pointing fingers at one another and trying to figure out why Republicans won. Was the problem the party's position on social issues or taxes or defense or what? Were there tactical errors made in the conduct of the campaign? Were the right advisers heard? Was the candidate flawed?

Before deciding what Democrats should do now, it's important to see what Republicans have done right over many years. When the Goldwater Republicans lost in 1964, they didn't try to become Democrats. They tried to figure out how to make their own ideas more appealing to the voters. As part of this effort, they turned to Lewis Powell, then a corporate lawyer and soon to become a member of the United States Supreme Court. In 1971 he wrote a landmark memo for the United States Chamber of Commerce in which he advocated a sweeping, coordinated and long-term effort to spread conservative ideas on college campuses, in academic journals and in the news media.

To further the party's ideological and political goals, Republicans in the 1970's and 1980's built a comprehensive structure based on Powell's blueprint. Visualize that structure as a pyramid.

You've probably heard some of this before, but let me run through it again. Big individual donors and large foundations - the Scaife family and Olin foundations, for instance - form the base of the pyramid. They finance conservative research centers like the Heritage Foundation, the Cato Institute and the Intercollegiate Studies Institute, entities that make up the second level of the pyramid.

The ideas these organizations develop are then pushed up to the third level of the pyramid - the political level. There, strategists like Karl Rove or Ralph Reed or Ken Mehlman take these new ideas and, through polling, focus groups and careful attention to Democratic attacks, convert them into language that will appeal to the broadest electorate. That language is sometimes in the form of an assault on Democrats and at other times in the form of advocacy for a new policy position. The development process can take years. And then there's the fourth level of the pyramid: the partisan news media. Conservative commentators and networks spread these finely honed ideas.

At the very top of the pyramid you'll find the president. Because the pyramid is stable, all you have to do is put a different top on it and it works fine. <snip>


http://www.nytimes.com/2005/03/30/opinion/30bradley.html