"While filming a movie in New Orleans, Brad Pitt noticed a pink fabric house that was being used as part of the set. He perceived the visual potency of pink houses as a metaphor. Working together with GRAFT, the idea was born to merge film and architecture into an installation that would bring immediate global attention to a pervasive local issue. The scenes within the assembly create emotive storyboards containing perspectives rich with history and memories. Like a tangram puzzle, the components of each house lay haphazard at the installation's commencement. It is only through monetary donations that these pink placeholders will become reassembled, registering the effects of a collective consciousness, ultimately enabling the construction of 150 real homes. Pink, a symbol rich with the promise of homes that will be constructed for the community of the Lower 9th, resonates with an immediate and cogent message: "They have not been forgotten."
http://makeitrightnola.org/index.php
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