Apple Is Tech's 'Least Clean' Company: Greenpeace [View All]

[Vehl]

Moving to the cloud could be making acid rain.

While U.S. companies are not required to disclose energy information, such as carbon emissions, a report by Greenpeace revealed the high cost of the data centers tech companies rely upon to deliver their services. Apple was the least green of all, with its data centers at 54.5 percent reliance on coal, followed by Facebook at 53.2 percent and IBM with 51.6 percent. Yahoo, Google and Amazon were highlighted for their clean energy use.

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North Carolina is the hub for what Greenpeace calls a "dirty data triangle," referring to a trio of giant data centers run by Apple, Google and Facebook. North Carolina provides an attractive set of tax incentives, as well as the promise low-cost energy, offered in an initiative by local economic development agencies to battle high unemployment and draw IT companies to the area. But the generation mix in the area is one of the dirtiest in the country, drawing only 4 percent from renewable sources, and 61 percent from coal.
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But many of Google's practices prove to be far more eco-friendly than those pursued through its North Carolinian data hub. The company has shown a commitment to green goals, signing a 20-year power purchasing agreement with a wind energy company in Iowa, and investing $100 million in an Oregon wind farm, as well as setting up subsidiary Google Energy to let it buy and sell wholesale energy.

http://www.huffingtonpost.com/2011/04/21/apple-green-ranking-greenpeace_n_851939.html

Macbook Green Commercial from Apple
http://www.youtube.com/watch?v=TubjfUFhecg


This piece of news fits in well with what Apple generally does. It has an awesome marketing team...that is all.