Reply #13: Dr. Dean Is VERY Smart [View All]

[tsipple]

First of all, the ad ran in Omaha because of the Iowa Caucuses coming up. Omaha radio obviously carries well into Iowa, including Council Bluffs. However, since the ad ran in Omaha, it didn't count (as much) toward Iowa spending limits.

OK, so why did Dr. Dean run a radio ad on Limbaugh? At least two reasons:

1. For left-leaning folks listening to the program, they'll be more likely to appreciate how Dr. Dean is taking the fight to the conservatives.

2. For independents and even right-leaning folks, they'll be more likely to go to their caucuses and vote for Dean because they've heard of him, at least. There's nothing going on in the Republican Party, so there could be lots of crossover caucusgoers this year. Dean is trying to expand the pool of available voters.

That's it. Very simple. Oh, and radio is relatively cheap. Even Limbaugh. Might also get him some secondary press (from newspapers reporting that he's even advertising on Limbaugh).