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[Dennis Donovan]

http://en.wikipedia.org/wiki/Lisa_Beamer

Controversy

Lisa Beamer has been subject to some minor controversy in the years since her husband's death. She has been accused of trying to profit from her husband's death after it was learned that on December 4, 2001, she applied for a trademark on the phrase "Let's Roll". The Todd M. Beamer Foundation has since licensed the use of the phrase to Wal-Mart, the Florida State football team, and others.

In addition to the controversy surrounding the trademark registration, the public financial records of the non-profit Todd M. Beamer Foundation (now known as Heroic Choices) have come under scrutiny for taking in more money than was delivered in services. According to Heroic Choices, from 2001 through 2004 the foundation used 53% of its proceeds to fund its programs, falling short of the Better Business Bureau's Standards for Charity Accountibility, which state that program activity should account for at least 65% of charity expenses.<2>

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